Have you or someone you know been approached by an SEO company that promises to “get your company to the top” of Google or Bing?  Chances are very good that you have.  Unfortunately, there are too many unscrupulous companies out there ready to take your money with the promise of getting your company ahead of your competition, when it comes to search engine listings.

Google and Bing are very much aware of people trying to “game the system” by finding loopholes in the way search results are displayed and ranked.  That’s why Google is constantly evaluating their website standards and quality guidelines that will help filter out websites NOT following their rules.  For those that are unfortunate enough to trust the wrong company, their websites end up getting poor rankings or worse yet, blacklisted.

Given the consequences, finding a company that you know and trust will do the right things is critical.  There are three key SEO strategy areas that you can count on to help:

  1. Content – Writing great content, that tells a story and resonates with your audience is the first key to a high-quality SEO strategy.
  2. Social Media – Sharing your content on social media sites, like Facebook and Google Plus, is a great way to grab attention from people that already follow your company or brand.
  3. Links – Building “organic backlinks” to your website through content on your website and sharing that content is one of the best ways to improve your linking scores in Google & Bing.