Guardian TK | Brand Defence
“To live in this world, you must be able to do three things: to love what is mortal; to hold it against your bones knowing your own life depends on it; and when the time comes to let it go, to let it go.”
The Monster Tamer brand identity rests on three archetypes, and the robot represents one of those three, “The Guardian” archetype. The Guardian finds identity and fulfillment by defending, protecting, and caring for the well-being of others. The Guardian is the keeper of myth, legacy, and values. The Guardian provides security to the community, is an agent of the family, and is motivated to directly enable and protect facets of humanity and the planet.
Offering a firm hand to strategically escort and form a pathway toward the greater good, the Guardian is a deep well of compassion for the bittersweetness of life. Strong and self-sacrificing, the Guardian is an adaptable manager, offering security, respecting privacy, and promoting responsibility in service of shielding others from harm. Leading by example, the Guardian draws lines and seeks to facilitate safe risk-taking.
The robot character Guardian is a homage to Gigantor, the space-age robot from the American animated television episodic program which debuted in 1964. Gigantor was an American adaptation of the anime version of Tetsujin 28-go, a manga by Mitsuteru Yokoyama. The concept was reintroduced in the animated movie The Iron Giant and most recently in the most significant advancement of the concept, the film Pacific Rim.
Our founder envisions a one-hundred-seventy-foot replica of Guardian as an amusement to be located at the Seattle Science Center. The attraction would be intended to inspire and be a symbol of the positive relationship that can exist between technology and mankind.