Creating content that is genuine, meaningful and valuable to the needs of your target audience is no longer an option. Search engines like Google and Bing are placing greater importance on delivering the most relevant content to their users. To remain leaders in search, they need to deliver links to the best content on the web. This is why high-quality content is a key part of their search algorithm and is also why a well-defined brand that guides your web content is key to your SEO success.
To deliver valuable content to the right audience through SEO, you need a solid brand strategy. A well-defined brand strategy will clearly communicate who you are and the promise you make. Your brand strategy will also define the unique product or service experience that will enhance your customers’ lives. Genuine brands clearly follow a well-defined content strategy for SEO so that they will be perceived as distinctive to other choices and more relevant to current and potential customers.
With current SEO and analytics technology, you can now fine-tune your content and message for a greater chance of connecting with people who are looking for you and your product or service. Your web content should tell your story and live and breathe your brand. A solid brand strategy helps you deliver great web content creating a perception of exceptional value and distinctive benefits that are now critical to your SEO success.
At Magic Flight, we can help Redmond and surrounding area businesses build and implement a focused brand strategy to create valuable web content that will connect you with your best customers on the web.