The Monster Tamer brand identity rests on three archetypes; the robot represents one of those three, “The Guardian” archetype. The Huxley Swift character represents our second archetype, “The Engineer.” The third and final archetype, representative of our united front as a team, is that of “The Hero.”
The Hero acts to redeem the culture by overcoming significant odds in service of triumphantly completing extraordinary acts of strength, courage and goodness. The Hero is admired by those who recognize the self-sacrifice, stamina and courage needed to triumph over adversity.
As a continuous learner, the Hero seeks to comprehend the inner life force and complete expression of self, while enduring difficulty, meeting strange fates, and facing shifting obstacles and threats.The essence of the Hero lies in the sacrifice endured and the price paid to achieve the goal of transformation. Motivated to obtain wisdom, the Hero often endures separation and loneliness.