Wanted: A partner dedicated to the vast, sometimes complex and ever changing elements of SEO. Moz has a series of tools on its SEO Toolbox page, including a Term Extractor, which shows the importance of words or phrases and what HTML components keywords show up in. It also has a tool to determine the relevance of a page based on sampling. mozTrust compares how trustworthy a website is compared to others. mozRank is an alternative to Google PageRank. Moz also has a tool for researching popular search trends and a community site called YOUmoz. There is an SEO audit tool called SEO Toolbar. Moz develops inbound marketing software for professional SEO’s that provides robust APIs for link data and social influence.